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Are Online Portfolios Only For Artists?

portfolio, linkedin, pinterest, tumblr, job search, online, samples, online portfolios, skills developmentYou’re in the interview.

You just said that you did a specific thing while at X company, and now it’s time to set yourself apart. 

“And that [report, blog, website design] can be seen in my portfolio. Here’s the link.”

This is a guest post by Joe Hanson.

In today’s job search, you can no longer just say what you’ve done, but now have to show what you’ve done. A job seeker can say whatever they want on their resume, and an employer knows that. You need to set yourself apart from the competition and show you’re not all talk.

And the best way to do that? By creating an easily accessible, easy to navigate online portfolio. Whether you’re an active or passive job candidate, a good online portfolio gives you the edge in a competitive job market.

It doesn’t matter if you’re an artist, a writer, an engineer, or an accountant, you can create a portfolio of your past projects and work samples to make yourself a more appealing candidate. Many of the leading portfolio websites are directed towards photographers and artists, but make it harder to show your written or website samples.

Below are 3 easy and free ways for non-artists to create an online portfolio:


Think of Pinterest as a large cork board where people can come pick individual pieces of work off it and view them. Pinterest is great for creating a online portfolio if the majority of your work has a unique URL and is published online. Start by creating boards, each with a broad topic. Then within those boards, you can pin individual web pages and write a brief description about each one.

For writers, you can pin individual blogs or pieces of copy on a website, pretty much any writing you have done. For engineers, you can pin a website that you developed or designed. Pinterest gives you one, clean place to store and view all your work samples. If you want to see it in action, here is my Pinterest board.


Tumblr is very visual, but can be used creatively to show your work samples in a number of ways. Pictures, videos, and designs can obviously be uploaded, but the less artistic types can also leverage the website.

As a financial analyst, you may have completed a lengthy, challenging report on your company. As long as the report is converted into an image file, you can upload it to Tumblr (just make sure you get the employer’s permission first and the information isn’t confidential!).

Employers can scroll through your page looking at your work, or you can easily link them to a specific report. This also removes the hassle of trying to send them the entire report through email, hoping that it will work on both ends. 

Your LinkedIn profile

LinkedIn recently rolled out the option to “Add a link to video, image, document, presentation…”, that creates a hyper-linked image underneath a specific area of your profile. This is great for passive and active candidates. An employer might be scrolling through your page, and can now find work samples under each company you worked at.

You can maximize your LinkedIn effectiveness and engagement, while showing what you did in each position you’ve had. To do this, click edit profile, find and the square with the plus sign in the bottom right corner, then link to any URL you choose.

Even if you’re not an artist or graphic designer, a portfolio is still a great way to set yourself apart, whether you’re an active or passive candidate. It shows what you’ve done and adds creditability to you as a job seeker.

And when a recruiter searches your name on Google, what would you want to have come up?

Written by: Joe Hanson
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Categories: Marketing Materials

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