Is Your Personal Brand In Demand?

I get punched about four times a day. More on the weekends. And always by my kids.

It happens at random times. At least it seems so to me. But I’m not always playing along.

You see, my kids are playing the “VW Punch” game. And often I react the way the victims do – see below if you’ve never seen the commercial. Or if you need a fun reminder.

So what makes these commercials so great? VW has found a way to get you to anticipate their brand. Actively looking for it in life. There’s a reward of sorts. You get to punch your friends. Your co-workers. Or your Dad.

This is the kind of awareness you should shoot for in creating and living out your own personal brand.

Is it out of the question? Unrealistic?

Actually, I think it is possible over time. It can manifest itself online as people look forward to your next tweet, blog post, Facebook update or LinkedIn status.

It can also be evident at the various networking events you attend. Whether you are looking for work or just looking to connect with others. And especially if your reason for networking is to give back.

By creating value for your network (becoming a person of influence), people will begin to anticipate your presence. You’ll see them scanning the parking lot to watch your car pull up. Or checking with the event organizer to see if you had provided an RSVP.

And when you arrive, they’ll turn to their friend. Punch their shoulder and say:

“Sara’s here!”

As coffee spills on their friend’s shirt.

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