[09.02.10]
38 great comments!

Successful Career Networking: Being Good With Names

smiling, happy, contented, cows, career networking, job searchSometimes things come full circle. Silly things.

I started my career with Carnation Company. In a marketing management training program. Carnation owned a lot of brands in pet care, baking and other categories. But the brand was best known for Instant Breakfast, Coffee-Mate Creamer and Condensed Milk. And the old tag-line for Carnation milk was “Made from Contented Cows”.

Happy cows.

So you can imagine that I paid attention on a recent Southwest flight when an article appeared with the following headline:

Cows with names produce 68 more gallons of milk.

And as a loyal marketer, I had to read on.  It turns out that a few scientists (with nothing better to do) determined that the relationships between the cow and the farmer mattered.  That a spike in milk production resulted from those cows with a name.  Instead of “Hey Cow”, I guess.  The scientists believe that personal attention improves cows’ comfort level while lessening their fear of human contact.

And my guess is that you can’t call a cow by name without eventually adding an upbeat inflection to it.  And, over-time, turning it into a nickname.  Bessie becomes “Bessie-Girl” or “Sweet Bessie”.  And the farmer is probably smiling.

How can you not?

Here’s where it comes full circle.  As I constantly am looking for ways to bring you successful ways to become better at career networking.

So for a lot of people career networking is really hard.  Very uncomfortable.  And a place of little safety.  Since, to do it right, you have to put yourself out there in a big way.

Similar to my rant about the need to personalize those generic Linkedin invitations, so it is true for in-person career networking.

If you can help the uncomfortable feel a bit more comfortable.  And help the fearful be less so.  There is a good chance you will be remembered.  And appreciated by a network that struggles to do so.

We meet so many people every week.  Creating tall Jenga towers with all the business cards we collect.  It is increasingly hard to be top-of-mind.

But I’ll bet if you are good with names.  Or become good.  You will have a bigger impact – especially the second time around.

Create a system to keep track of the people you meet.  So you don’t have to rely on a poorly written name tag.

Organize business cards and networking bios in a binder with sections for each major networking event you attend.  And review that section of your binder before the next event.  You could also organize it by industry or function.  That way you are doing it right – networking with a purpose – tracking and remembering people who can be a big influence.

Do you have a system for keeping track of names and details of the people you meet?

Tell me about it in the comments below . . .

Photo Credit


Written by: Tim Tyrell-Smith
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Categories: Social Networking
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  • http://melissacooley.com Melissa Cooley

    I like the system that Jason Alba has set up with Jibber Jobber (www.jibberjobber.com). It’s a great way to keep the details about people straight, and it’s regular membership level is free!

    • http://www.timsstrategy.com Tim Tyrell-Smith

      Hi Melissa – Yes, I do too! I mentioned Jibber Jobber on the blog a few days a go. Love to hear what other solutions people have come up with as well!

  • http://melissacooley.com Melissa Cooley

    I like the system that Jason Alba has set up with Jibber Jobber (www.jibberjobber.com). It’s a great way to keep the details about people straight, and it’s regular membership level is free!

    • http://www.timsstrategy.com Tim Tyrell-Smith

      Hi Melissa – Yes, I do too! I mentioned Jibber Jobber on the blog a few days a go. Love to hear what other solutions people have come up with as well!

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  • http://gutausse.weebly.com Jason McMahon

    I believe that if you follow-up with whomever you are networking with you will not have to worry about remembering all those names. If you agree to help someone with their job search and he/she is willing to help you then there will never be a problem with the name. Its when you simply have one informal conversation with the person that keeps you from remembering the name.
    I now put my picture in my e-mail and on my business card to help people remember who I am. But for those I network with the picture is of no consequence.

    • http://www.timsstrategy.com Tim Tyrell-Smith

      Don’t disagree Jason. But in my experience, networking includes a lot of quick, informal conversations. You are right that as many as possible should go beyond that first quick chat. Adding a picture (assuming it is a good one) can help. A good suggestion.

  • http://gutausse.weebly.com Jason McMahon

    I believe that if you follow-up with whomever you are networking with you will not have to worry about remembering all those names. If you agree to help someone with their job search and he/she is willing to help you then there will never be a problem with the name. Its when you simply have one informal conversation with the person that keeps you from remembering the name.
    I now put my picture in my e-mail and on my business card to help people remember who I am. But for those I network with the picture is of no consequence.

    • http://www.timsstrategy.com Tim Tyrell-Smith

      Don’t disagree Jason. But in my experience, networking includes a lot of quick, informal conversations. You are right that as many as possible should go beyond that first quick chat. Adding a picture (assuming it is a good one) can help. A good suggestion.

  • Karen Marinas

    Hi Tim, Funny you should bring up this idea. I just realized that I was meeting so many new people lately and thought I should devise a way to remember names when I see my new contacts again. So, I just finished yesterday setting up an Excel spreadsheet to keep contact names, phone numbers, e-mail addresses, a note of what event/place I met a person at and what’s there Job Title, Career, or area of interest .

    As I am writing this, I realized instead of printing off the sheet, I should link it to my phone so, it is easier access.

    Thank you again, for sparking another idea.

    I look forward to other postings to see what ideas are out there to make contact information retention even easier and paperless.

    • http://www.timsstrategy.com Tim Tyrell-Smith

      Hey Karen – glad I could spark an idea for you! Now test it out and share it with your network – they’ll appreciate it!

  • Karen Marinas

    Hi Tim, Funny you should bring up this idea. I just realized that I was meeting so many new people lately and thought I should devise a way to remember names when I see my new contacts again. So, I just finished yesterday setting up an Excel spreadsheet to keep contact names, phone numbers, e-mail addresses, a note of what event/place I met a person at and what’s there Job Title, Career, or area of interest .

    As I am writing this, I realized instead of printing off the sheet, I should link it to my phone so, it is easier access.

    Thank you again, for sparking another idea.

    I look forward to other postings to see what ideas are out there to make contact information retention even easier and paperless.

    • http://www.timsstrategy.com Tim Tyrell-Smith

      Hey Karen – glad I could spark an idea for you! Now test it out and share it with your network – they’ll appreciate it!

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  • http://jeffreygpeterson.com Jeffrey Peterson

    Yes this is good article. Very good advice. I find it great when people remember my name it makes me feel important. I think though I could improve on remembering other peoples names though. I am now going to try and to make more of an effort in the future to do that.
    Jeffrey Peterson..Finance/Accounting and Mortgage banking Professional..

    • http://www.timsstrategy.com Tim Tyrell-Smith

      That’s right Jeffrey. You feel important and valued. And when you do, it builds confidence that you can step into a networking room and talk with anyone. The more people you know and the more know you, the better. Thanks for your comments…

  • http://jeffreygpeterson.com Jeffrey Peterson

    Yes this is good article. Very good advice. I find it great when people remember my name it makes me feel important. I think though I could improve on remembering other peoples names though. I am now going to try and to make more of an effort in the future to do that.
    Jeffrey Peterson..Finance/Accounting and Mortgage banking Professional..

    • http://www.timsstrategy.com Tim Tyrell-Smith

      That’s right Jeffrey. You feel important and valued. And when you do, it builds confidence that you can step into a networking room and talk with anyone. The more people you know and the more know you, the better. Thanks for your comments…

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  • http://www.linkedin.com/in/woodrd Rich Wood

    Hey Tim, Having recently started a job search, I’ve probably met several hundred new people in the past few weeks. Remembering the names of people I’ve only talked to for a few minutes has been a challenge and it is embarrassing when you don’t recall the name of someone you just met.

    I recently started using LinkedIn as part of my networking preparation. If the networking event has an associated LinkedIn group, I try to run through the member list before I go to refresh my memory on names (also to network with a purpose by identifying people that I want to meet). If I am going to a networking event for the first time and I can look through the LinkedIn group, it helps to identify the people who might be there who I already know so I can reconnect briefly.

    It’s not a perfect sstem but it does help.

    Rich

    • http://www.timsstrategy.com Tim Tyrell-Smith

      Hey Rich using the photos on LinkedIn is a good memory tool. Good suggestion for others!

  • http://www.linkedin.com/in/woodrd Rich Wood

    Hey Tim, Having recently started a job search, I’ve probably met several hundred new people in the past few weeks. Remembering the names of people I’ve only talked to for a few minutes has been a challenge and it is embarrassing when you don’t recall the name of someone you just met.

    I recently started using LinkedIn as part of my networking preparation. If the networking event has an associated LinkedIn group, I try to run through the member list before I go to refresh my memory on names (also to network with a purpose by identifying people that I want to meet). If I am going to a networking event for the first time and I can look through the LinkedIn group, it helps to identify the people who might be there who I already know so I can reconnect briefly.

    It’s not a perfect sstem but it does help.

    Rich

    • http://www.timsstrategy.com Tim Tyrell-Smith

      Hey Rich using the photos on LinkedIn is a good memory tool. Good suggestion for others!

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  • Tera Meeks

    I have been trying to figure out the best way to not only organize, but also remember and communicate with those professionals with whom I’ve exchanged business cards. Organizing cards by the event and reviewing before the next meeting is a good suggestion to try. I know someone who organized handbills in a binder grouped by career pursuits. Then when he gets a lead for an HR position, he flips to that tab and identifies those with the specific skill sets required. Effective networking is not just meeting people, but allowing them to get to know you and also finding out how you can help them…and keeping in contact! None of these actions are easy, but if it was easy, it wouldn’t have the value that it has if you give it concerted effort. I will take your ideas into consideration to increase my networking efficiency. Thank you!

    • http://timsstrategy.com/ TimsStrategy

      Hi Tera – I love your quote from above “Effective networking is not just meeting people, but allowing them to get to know you and also finding out how you can help them…and keeping in contact!” Good stuff! Hope my ideas can add to your very smart approach. :-)

  • Page

    I read recently that writing the person’s name in pretend cursive on their forehead while you are talking to them will help you remember their name the next time you meet up- — this sure beats a spreadsheet, takes less time and is a lot more fun!


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