[03.28.11]
56 great comments!

The 4 Year College Degree: Unaffordable And Still Required?

    master of architecture, year degree, online degrees, hr manager, academic degree, the college, professional resume, rubber stamps, college degrees, education, labor, proves, readiness, degree, colleges I’ve said it before.  Have you?

That the traditional 4 year college degree is a rubber stamp item on a professional resume.  If you have a college degree, you pass through the gate.  If not, you are unlikely to get through.

It’s one of those must-have items for HR managers and hiring managers.  And when asked “what does it prove?”, the answer is often:

A college degree, no matter the type, shows that you can accomplish something important.

To get through something hard.

Among all the other candidates out there, a college degree separates you.  Since you have now shown the world that you can think, communicate and reason.  Because you have one, you reduce the hiring risk in you.

And up to this point we’ve all understood that a college degree was an entry requirement for most professional resumes.

So what’s changing?

Well maybe I’m just hyper-sensitive.  Since three kids bearing my last name will be going to college (I hope) starting in 4-6 years.  And over the 4-6 years following their entry, this Dad will have to find $300,000.  Somewhere.

Unless each kid develops into a superstar athlete or brilliant mathematician over the next few years.  And the universities of their choice cover them in roses.

Will it be this bad?

In a March 2009 study by the National Center for Public Policy and Higher Education it was observed:

  • As 78 million baby boomers — the largest and best-educated generation in the nation’s history—prepare for retirement,those who will replace them in the workforce must equal and exceed their levels of education and skills.
  • Yet large proportions of our young and growing populations face major hurdles in getting to and through college.
  • Even before this recession, the nation and most states were struggling in their commitment to expand opportunities to enroll in and complete higher education, and college affordability had deteriorated substantially for most students and families
  • Tuition escalated as family income flattened, and costs and prices increased significantly, sparking concern among policymakers and the public.

So it seems clear that a college degree was certainly a reasonable requirement for the retiring generation.  They (or their parents) had the relative means to afford it.

But if our next generation can’t afford it, what will we do?

Will hiring managers relax the “must have a 4 year college degree” requirement?

And, if so, what will become the new norm?

  • 2-year college degree supported by employer on the job training?
  • 4-year online college degree?
  • An extension of the home schooling protocol?  Now to include college?

And are you ready as a hiring or HR manager to accept one of these as part of a pre-employment screen?

I’m not suggesting we reduce our expectation regarding a new employee’s readiness to contribute.  But is it realistic to expect a 4-year college degree when many won’t be able to afford it?

What creative solutions are on the way? How else could a candidate show readiness without spending a king’s ransom?

I’m listening . . .

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Written by: Tim Tyrell-Smith
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  • Manager

    There is more than one way to achieve the education required for many “professional” jobs. What do we tell the impoverished child of deadbeat parents who must begin working immediately at adulthood? Not every child will be lucky enough to receive a full scholarship or grant and still be able to provide for themselves unless they also work full time. Many of these young people are in survival mode. Are we to tell them that a trade school or community college education along with years of paying their dues with progressing on-the-job experience is not enough to succeed?

    Couldn’t a young person find an entry level path into a career and gain the real life, practical skills and experience necessary to head into management? What about Bill Gates, Steve Jobs and Richard Branson who had none or just some college education? Would a hiring manager turn them away?

    • http://timsstrategy.com/ TimsStrategy

      Clearly there are great examples of people working their way up. And that may be the new model for some who thought they would climb in at a higher level. And keep going. Thanks for your thoughts . . .

  • Kzqadri

    People can’t afford the traditional 4 year bachelors degree. Find a job and work your way thru. Student loans go up and up never go away…

    • http://timsstrategy.com/ TimsStrategy

      Yes and the method of “affording” lately has been debt. We do it because it is traditionally the right thing to do for our kids or ourselves. And with few other options, we sign up and commit ourselves to significant financial hardship.

  • http://melissacooley.com/ Melissa Cooley

    I agree with Manager — the path to all professions doesn’t have to be a four-year degree right after high school then a job. IMO there’s a lot to be said about getting a lesser degree, gaining some experience, and then going back for more education. These folks bring a different perspective to their education and have the advantage of being able to directly apply what they learn as they are learning it vs having to wait until they have an internship or job to use it.

    Case in point is someone I know who started out his career in fabrication. Over time, he grew dissatisfied with that role and knew that he wanted to achieve more. One of the benefits of his employer was tuition reimbursement. He was approved, and started an associate’s program in Supervisory Management. Partway through the program, he was promoted to a Production Supervisor role. He completed his degree, and a few years later, went back for his BS in Management. Because of the agreement between the technical schools and the state university system, roughly half of his program was considered completed due to previous education and experience. What was left to complete was paid for by his employer.

    When comparing two job seekers, who do you think will look more impressive — the one who is fresh out of college with a couple internships under his belt, or someone who has years of hands-on experience coupled with a degree?

    • http://timsstrategy.com/ TimsStrategy

      Thank you Melissa – There is a real leadership opportunity out there for progressive companies who want talented people and will allow them to do just as you say. It allows the company to play a role in their education. Perhaps even guiding the type of education they get to be a great candidate for the industry.

      And I like your point about the hands-on experience. I started my first product/brand management job at Carnation Company. They built on my undergrad with nearly three years of cross-functional training in sales, promotion, finance, research and manufacturing. I could have easily started that training after two years (with an AA).

      I also like the idea of getting our education in small bursts throughout our careers vs. all at once.

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  • http://aweber9.tumblr.com Andrew Weber

    Really interesting post, Tim. I recently listened to the new dean of Harvard Business School talk about his plans and priorities for the school; he talked at some length about the same issue as it pertains to a traditional two year MBA program and said that many people are finding attractive alternatives. Higher education sounds like something that’s ripe for disruption in a Clayton Christensen sort of way….

    • http://timsstrategy.com/ TimsStrategy

      Thanks Andrew. Ripe for disruption is a good characterization. The question is how will hiring companies react to the new options. Will they stick to their guns or join in for the progressive movement?

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  • http://twitter.com/ed_han ed han

    Tim, I remember the first time I was myself a hiring manager. Two colleagues and I were hiring for entry-level staff & had several positions to fill. Our manager advised us to hire not just someone who could do the job but would also be promote-able.

    It was never stated that such a candidate had to have a 4 year undergrad degree. I assumed it, as did my colleagues. But the truth is that none of the duties required a college diploma. We adopted that criteria silently and without discussion, as a means of weeding out candidates and getting a manageable number, but it was a false criteria that had no bearing whatsoever on ability to contribute or indeed, promote-ability.

    That perception was wrong then, and is increasingly so now, because it’s becoming more clear that we’re moving towards plutocracy as a candidate evaluation process.

    My belief is we’ll see associates degrees with employer-aided bachelor’s degrees in holders of entry-level positions as the norm.

    • http://timsstrategy.com/ TimsStrategy

      Thanks Ed – I hope your prediction comes true. While many companies have “4-year degree” as an unstated or hidden requirement, many industries flat out include it as a mandatory in their job description. But I’m not sure exactly why. Except the assumed “proof” I suggested in the post.

      Many friends used to joke that they forgot just about everything from undergrad or couldn’t see its relevance for the working world.

      So the idea of a base 2 year education + ongoing, role-specific education programs seems to be a worthy consideration.

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  • Ddostal

    That article hurt Tim as I have 5 years and counting until we start to finance higher education. What I tell my son is that I will pay for the first two years and then you will need to finance the last two. What I am building up is his understanding that if you choose an education that has a direct path to a career and you excel at this education then you will complete your education on Other Peoples Money.

    There are specific careers that will and always will call for a university education. The area that is changing currently in the US is the middle area that was dominated by displaced career people and people without an education. These are the people that are working as an HR manager with a Physics degree or the Plant Manager that worked his way up. This whole arena is changing.

    The days are gone that an uneducated 20 year old blue collar worker can make a strong middle class income without education. What has popped up instead are companies that get people trained for specific skills. This will shift a bit with people pursuing this certification and community college education on their own. Not for some general education to figure out life but rather specific certification.

    Certainly we have this now within our military and community colleges but I think we will see a very strong shift towards this.

    You will also see companies locking in on the talented student earlier and earlier in the form of contract scholarship – 4 years of education for 4 years of service to the company.

    Right now my son wants to be a game developer but I think this is a clever ploy to allow higher use of his Xbox really….

    • http://timsstrategy.com/ TimsStrategy

      OK – that sounds reasonable to me. 2+2. And if that’s the model, are we telling our kids that it is OK to potentially decide on their own to not take on that debt personally? What if it means they end up living at home?

      All interesting questions – what is the responsibility today for parents and how will that change as education costs continue to skyrocket?

      At some point won’t the increases push people over the edge? How price sensitive is an education anyway?

      The idea of companies locking in and educating our kids sounds pretty good to me. Where do I sign-up?

      And how do I keep my son from hacking the code to the XBox timer? :-)

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  • Dave Boring

    I look at this in two phases: Right now and Later.

    Right now a 4-year degree, or lack of one, is being used as a limiting factor for filling an open position. I was there, unemployed, without a degree trying to get doors to open. Needless to say, quite often they remained tightly closed. Once I got a job I made a commitment to myself to complete my degree (I already had 2+ years of college right out of high school, but that was 20 years ago) so that this would not happen to me again. For today’s workplace the 4-year degree is pretty much a requirement, at least until the economy improves.

    Later (sometime in the future), I think things will change. I’ve read that people will end up being more like consultants to a company rather than employees, with “jobs” lasting 12 to 18 months on average; this will be the new normal for the business world. I’ve also heard that there will be a giant labor shortage as Baby Boomers retire because there are fewer Gen-X and Millenials to backfill those positions. If these predictions come true then a 4-year degree becomes a non-issue; companies will be looking for someone to fill a role for a short while with no lasting commitment to the employee. Why would a company invest in an employee’s education if they will be gone in less than a year?

    When I began my career in IT in 1989 a college degree was optional; even IT management often didn’t have degrees because they worked their way up the ranks. But how can you adequately plan for a 45 or 50 year career? Look at how much the economy has swung in the last 20 years, and if historical economic cycles are any indication it will continue to swing back and forth for the next 25 years of my career. I worry for kids graduating high school because the next few years will be so rocky, but before long the argument will swing the opposite way dissuading kids from going to college.

    My opinion is that a 4-year degree is never a bad thing. Yes, it’s expensive, but there are ways to mitigate that expense. As some have stated, doing it over time is one way. Another way might be attending a less-prestigious, and less expensive, school. Unless you want to work in top management for a Fortune 100 company, a Cal State degree will get you just as far as a USC degree at a much lower cost. I believe education is a place that we need to be more pragmatic to prevent our own (or our children’s) bankruptcies.

    • http://timsstrategy.com/ TimsStrategy

      Excellent comment, Dave. Your views are both pragmatic and smart regarding the way to review your own situation. I like your point about “now and later” and I see the same concern with job seekers who are having doors slammed in their faces for not having the required degree. The tough thing, of course, is predicting by industry, function and age what you’ll need by when to meet the changing standards (assuming the economy drives the change you and I expect).

      Thanks again for a great contribution!

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  • http://www.urbaninterns.com Urban Interns

    Hi Tim,

    I think the bottom line, in today’s job market, that many employers have a 4-year college degree as a must. They’re in a position to weed through hundreds of applicants for an open position and with hiring costs so high, going with someone with the degree is a safer bet. I’m not saying that’s fair because I don’t think it. But again, unfortuently, that’s the reality of the situation.

    - Corey
    Urban Interns
    http://www.urbaninterns.com

    • http://timsstrategy.com/ TimsStrategy

      Thanks Corey – Hiring companies can certainly be more selective today. That’s true. And if the job description includes “must have 4-year degree”, there is no incentive for anyone to push a candidate through who is missing one. So we either have to include “or equal years of experience” or look for new ways to measure readiness.

  • http://twitter.com/dawnrasmussen Dawn Rasmussen

    The irony is that many employers just breeze over the degree (as in: “did you graduate, yes or no?”) then continue plowing through the candidate’s experience with a fine-toothed comb. The fact that the person spent so much time trying to achieve a high GPA and earn academic honors doesn’t even register, and in fact, is seen as more of a passing fancy versus a statement of serious achievement.

    The real issue, though, is that we need to reshape the national dialogue about what constitutes job readiness. Ask many employers, and they say a degree is great and can make a difference, but they really want to know what the candidate can DO.

    As a former state school to career director, I have seen first-hand the advantages and successes of industry-generated curriculum implemented in high schools that have provided new workers with both hard and soft skills… I don’t think every student is cut out for post-secondary school, so it is going to require a meeting of the minds to connect education directly to human resource managers to define the valuable skill sets – we still need to give students the building blocks to encourage critical thinking, but once a career path is defined, we need to give the students all the tools available that are going to be relevant to employers so it becomes a win-win situation, instead of the sad state of affairs that it is today.

  • http://twitter.com/dawnrasmussen Dawn Rasmussen

    The irony is that many employers just breeze over the degree (as in: “did you graduate, yes or no?”) then continue plowing through the candidate’s experience with a fine-toothed comb. The fact that the person spent so much time trying to achieve a high GPA and earn academic honors doesn’t even register, and in fact, is seen as more of a passing fancy versus a statement of serious achievement.

    The real issue, though, is that we need to reshape the national dialogue about what constitutes job readiness. Ask many employers, and they say a degree is great and can make a difference, but they really want to know what the candidate can DO.

    As a former state school to career director, I have seen first-hand the advantages and successes of industry-generated curriculum implemented in high schools that have provided new workers with both hard and soft skills… I don’t think every student is cut out for post-secondary school, so it is going to require a meeting of the minds to connect education directly to human resource managers to define the valuable skill sets – we still need to give students the building blocks to encourage critical thinking, but once a career path is defined, we need to give the students all the tools available that are going to be relevant to employers so it becomes a win-win situation, instead of the sad state of affairs that it is today.

    • http://timsstrategy.com/ TimsStrategy

      What an awesome comment Dawn! I really appreciate your expertise here. I love what you said about reshaping the dialogue – it is a tough one because there is safety and little risk in requiring certain achievements (like a degree) on a resume. I am looking for examples of progressive companies willing to step out and begin a new process.

  • Manager

    A degree, or lack thereof, is definitely being used as a screening tool, which is quite arbitrary in many cases. I have a couple of years of college, and a 3.9 GPA, but no degree. Life happens. I worked my way through the ranks to become the Assistant Controller at a mid-sized company, managed a large staff and lived the good life. That is, until the layoffs began. Now I find that even with strong references, I cannot get an interview for the same exact work that I used to do. In fact, I cannot get consideration for entry-level accounting jobs. In desperation, I applied for an admin job and was told I needed a degree to be considered. For admin. It’s unreal.

    • http://timsstrategy.com/ TimsStrategy

      Thanks Manager – Arbitrary is a fair characterization. There is false safety in requiring it. Your experience is not unique – so many qualified people are not getting opportunities because of this restriction. Interestingly, no one has stepped up yet to defend the practice!

  • Anonymous

    100 years ago few people even considered going to college. We then went though some major changes in the world and society. We now look at college as a “norm”, but really it is not for everyone. Many college educated professionals only see the world through the paths they took.

    I know many successful people who are employed by major companies (companies who claim to require degrees) who do not have degrees. Smart employers look for the best person who will get the job done, the rest of the resume is not important.

    Much like your post a few weeks ago about those who have never been laid off being “snobs”…. to many with degrees have the same problem.

    The question to ask is would you hire the industry’s top sales person (who is out-selling your company on the street 2 to 1) if that person had no degree. Would your company rather be pure or successful when it comes to sales?

    This is where hard work and networking become very important. If a worker has a reputation of being GREAT, only a dumbass would not hire them because their path to success did not include the degree. If you are just a name in a giant stack of resumes, the degree matters (but not that much, actually). If you are known far and wide for being amazing… nobody ever even reads your resume.

    Regardless of if you went to college or not, ask yourself this question…. Am I known in my business community? Does my brand tell the world I am a great worker who will make things happen for the company? If not, I don’t care what subjects you studied in school…. you are in trouble. Give me the person who is known for being a leader in an industry (with no degree) over a person who is a “secret” to all who went to Harvard.

    • http://timsstrategy.com/ TimsStrategy

      Yes, Thom and thanks. Appreciate that historical perspective. I’ll be curious how this “qualification” question morphs as our economy moves around over the coming years. Especially as state governments continue to pull back funding for education.

      I love your last point about building your brand up to the point where your name and network provide the social credibility that swallows the degree question.

      Socially relevant and proven should trump a degree from 10 years ago.

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  • http://blog.hiredmyway.com/ wesw@hiredmyway.com

    Hi Tim,
    This is a really important question with lots of valuable feedback here in the comments.

    One thing to keep in mind when we look at the future of the job market is personal branding. A college degree signifies a lot of things, but one thing it does is brand someone. It says “I’ve completed this course of study and have attained a level of competence in areas X,Y,Z.” 50, 30, even 10 years ago the degree was a stamp of approval. But now, with social media, blogs, and the wide, wild world of the Internet, job seekers can brand themselves.

    Maybe in the future, whether you went to college or not isn’t as important as whether you can demonstrate a deep knowledge of a subject matter on your personal blog or whether a hiring manager can see your recommendations on LinkedIn from other professionals whose opinion he trusts. The entrepreneurial among us will always thrive, regardless of whether or not they finished college. The low barrier to entry that the Internet provides extends that opportunity to even more people.

    • http://timsstrategy.com/ TimsStrategy

      Hey Wes – I love the idea that the internet (and its transparency) provide a more level playing field for those who choose to engage online. By becoming a person of influence (through subject matter or social expertise) you give people an out – to take a risk on you. hen before they might not . . . great comment!

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  • http://opportunitiesproject.com Tracy Brisson

    Hi Tim. Long time reader and Twitter follower. Thanks for talking about this topic.

    I agree with Dave’s point about “Now” and “Later,” and later will come sooner the more that we talk about these things. I also agree with Dawn that colleges have to do more to arm graduates with the tools they need.

    My colleagues and I wrote a white paper called The Economic Achievement Gap that summarizes the problems that students are facing with high student debt, high unemployment, the diminishing value of a Bachelor’s degree, and employer dissatisfaction. If it interests you or your readers, it can be downloaded at http://ebranding.me/change-education/. We welcome comments and feedback!

    • http://timsstrategy.com Tim Tyrell-Smith

      No problem, Tracy. Thanks for your comments and for the heads up on your white paper. Nice to see this issue getting some attention!

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  • http://robinresumes.com Robin Schlinger

    In the1990′s, during a recession in 1994-5, a company I worked for had a consulting company evaluate their operations (since they were in the middle of an expansion at the time). During the evaluation, they noted many of the manufacturing and laboratory group leaders and managers had not had college degrees. They recommended letting them go (the company let go many of them – but a few remained and relegated themselves back to lower level positions [which turned out to be a good thing]) and hiring college graduates to take their place. In addition, they recommended hiring college graduates to be lab technicians (typically in the past these positions had been taken by high school graduates since the duties were highly repetitive and did not require any college knowledge to be good at them).

    This had a very negative effect on operations. The newly hired group leaders had no understanding of the processes to manufacture product. Even though the plant expanded in nameplate capacity by 50%, in the first year the plant only produced 75% of the previous plant production, and was repeatedly behind in orders. This was due to a lack of understanding how to product product. Only when they reinstated the previous (non-college educated) management into the key production positions and had them train the new employees, did production improve.

    The laboratory where the college graduates had been hired had been non-union (versus the rest of the facility which was under a union). After a year, the laboratory techs with college degrees figured out they had no promotion potential as technicians (despite what they had been promised). When they threatened to go union, they immediately were promoted and replaced with high school graduates without degrees in order to stop the union vote.

    On that note, the company during that time was hiring IT folks. I knew someone who applied who was one semester away from a degree (they had 30 years of industry knowledge – but had not completed his degree after he had dropped out years earlier after their wife could not work due to a disabled kid being born). He had not gone back to school since he continued working throughout the 30 years consistently without the degree with giants in the industry and had an exemplary resume. He had the exact technical background the company was looking for. My friend was told by the company they could not consider him for the position since he had not finished his degree.

    Note, the company in question is no longer in business. Policies such as these, along with other poor management decisions by those in charge with college degrees led to the company’s demise.

    These cautionary tales are to show how “blindness” in insisting on degrees can be a real negative as companies fill positions. Although getting a degree shows persistance and consistency (I have a BSChE from MIT – so I do believe in good degrees), it is not a be all or end all in how one performs on a job – and in many cases having a degree can be a NEGATIVE for some positions. I am one who believes knowledge and performance are much more important than whether one has a degree or not.

    There needs to be a way to value experience and understand that circumstances sometimes mean one cannot complete a college degree within the way people are hired for jobs.

    Robin Schlinger, CARW, CPRW, CFRW, CECC, JCTC
    http://www.robinresumes.com

    • http://timsstrategy.com/ TimsStrategy

      Thanks Robin – it’s interesting that since I wrote this post I’ve had a real back and forth feeling about the degree. I bumped into some old fraternity brothers who reminded me of the value of going to college (some of it, social conditioning mind you). And I watched a family display such pride in hearing their daughter had been accepted to a great university.

      I’ve also seen so many people struggling financially with college being seen as largely and at best a remote possibility.

      Such an interesting conversation – thanks for your contributions.

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