[05.18.09]
What do YOU think?
Who Writes All The Posts On Tim’s Strategy?
This is a question I get from time to time. Especially when I meet people at networking events. They might recognize my name or the name of the blog but often they don’t associate the two together.
Either a very poor communication strategy on my part or a very sly bit of trickery to keep things separate.
Part of it is clearly my fault since my Linkedin current position correctly reflects only my day job as a VP Marketing – not a blogger. But, for now, that sounds right.
This past Friday I attended an early morning networking event in Laguna Niguel, CA. A great new group called Laguna Niguel Connectors that also has a group on Linkedin. If you are a living is Southern California, you really need to check out this group. It is one of many great new groups popping up in communities around the U.S. designed to introduce people to networking. While not created solely for job search networking, many provide a great outlet for working and non-working professionals to build relationships in a fun low-pressure environment.
So here was the question that came to me.
“Oh, you’re the guy who forwards all those articles. Thanks. What’s your connection?”
“I write those articles”, I said. ”I started Tim’s Strategy as a way to give back to the community that helped me during a 2007 job search.”
“Really?” (a pause to make sure I’m serious) “You should tell people that!”
And I will tell you that I never really thought about telling people that. I always assumed, I guess, that people would make that connection on their own. But I’ve heard the question enough now that I think maybe I do need to be more open about that. Here’s my Linkedin profile in case knowing more about me is worth something to you. Some, I’m sure, couldn’t care less. And that’s OK too.
The other things people asked about were my hours (yes, I really do write into the early morning hours), how much help do I have with the writing (none, is the answer) and where do the ideas come from (all from my own job search experiences, being a hiring manager and from regularly talking with and helping job seekers).
The reality is that a lot of other people out there providing advice have ghost writers, guest posters and interns helping with the workload. I am not suggesting that anyone getting help is somehow cheating. If the advice is good, I don’t think there is anything wrong with getting help. That’s just not me right now.
I have great people helping me with design and technology but the writing succeeds or fails with me.
Could that change down the road? Sure. But for now, it’s me.
I am what I am.
And I look forward to meeting you someday. And answering any questions you might have . . .
Written by: Tim Tyrell-Smith
Tags: posts | Strategy | Tim's | writer
Categories: Your Personal Marketing Materials













