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5 Career Marketing Strategies That Work

This is a guest blog post by Abby Locke on career marketing strategies.

career marketing strategies, career success, career planning, career strategies, career development

Career marketing strategies is a term being used so loosely these days.

Coaches call themselves career marketing experts

Advice articles tell you to beef up on your career marketing documents

Others say that if you are not effective at career marketing strategies, well, your career can go south.

So, what do career marketing strategies look like for you?

Let’s put it this way, whether you are launching a new job search, competing for a high-profile assignment or preparing for internal advancement, it’s time to embrace “marketing” and “selling” your career (and yourself) at every angle. This strategy should encompass your online, offline and in-person communication messages.

Try this exercise to see how your career marketing strategies are holding up:

1) Review your existing resume

Are you telling the readers about what you do and your daily tasks? Or are you promoting your value, highlighting your professional strengths and giving evidence of concrete career accomplishments?

2) Practice your elevator pitch out loud

Are you simply stating your name, your past employers and where you have worked? Or does your elevator pitch have an attention-getting message offering a unique value of promise and some insight on your brand reputation?

3) Evaluate your LinkedIn profile carefully

Are you rehashing your professional resume? Or did you develop SEO-optimized, branded career summary makes recruiters and employers call you?

4) Analyze your job search plan

Are you addicted to the online boards and Internet job sites. Or are you actively reaching out to key contacts? How about attending networking events to connect with the right decision makers and industry influencers?

5) Be honest about your interview habits

Are you constantly “telling” the interviewer about your tasks? Or are you “selling” yourself through simple examples of how you helped your prior company?

Now, are you ready to start doing some real career marketing?

Thank stefan.erschwendner for the photo via Flickr.

Written by: Abby Locke
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Categories: Career Advice

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