[04.23.10]
62 great comments!

6 Easy Steps To A Great Elevator Pitch

Many months back I wrote a post to help you deliver a great elevator pitch to your local networking group.

great elevator pitch

Because when your elevator pitch has a pitch problem, you won’t have the impact.  And no one will rush the stage to meet you when it is over.

And I think that one of the most important results of a great elevator pitch is that people want to come find you.  Introduce themselves.  And network with you.

A great concept, right?

So since you’ve already read the post above about how to deliver a great elevator pitch, here’s my advice on how to create the pitch that everyone will love.

Six easy steps. From a presentation I gave this week in Irvine, CA.

First I’ll tell you how to create one and then I’ll give you my own example.  Sound good?

Here’s a great elevator pitch

networking, elevator pitch

Step 1 – Tell us your name . . . .

elevator pitch, name

Step 2 – Tell us your positioning statement (4-6 words that uniquely define you in the market)

elevator pitch, positioning statement

Step 3 – Tell us your brief career summary (last position, industry, a key accomplishment or two)

elevator pitch, career summary

Step 4 – Tell us your work philosophy (how you work, what reinforces your true value)

elevator pitch, work philosophy

Step 5 – Tell us your specific job search objectives (target title, function, industry, geography, companies)

elevator pitch, job search objectives

Step 6 – Tell us how you can help others (i.e. us)!

elevator pitch, help others

And that’s it!  About 45 seconds.  You can add or delete words to get down to 30 or up to 60 depending on the guidelines provided by your networking group.

Know you know how to create one.  Think you can do it?  I’ll bet you can.

Send me a note and I’ll send you a one-pager with my great elevator pitch as an easy to print out example.

Here’s the great elevator pitch – it’s perfect for a networking group intro.

How about the elevator pitch you are not prepared to give?

Ask any question in the comments below and I’ll get back to each and every one of you!

Thanks Aaron Parecki for the photo via Flickr.


Written by: Tim Tyrell-Smith
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Categories: Career Networking

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