[04.18.09]
88 great comments!

A New Business Card for Networking: FlashCard

This post will help you create a networking business card. It includes a template and a link to a post with great, real-life examples.

If you haven’t been following along, much of my effort lately has been in developing tools. Available for you on my career downloads page. These are tools to help maximize your effort during job search.  And most of them are free.

OK, I guess they are not totally free.  If you would, I’d love to count you as a regular blog reader.  And I’d love it if you would tell your friends about the blog and the tools.  Mostly free, I guess.
This most recent series of tools has been about establishing a solid set of personal marketing materials. I call the whole set my Full Pitch™ series as I hope they help you hit the street with confidence. Confidence, a really good sense of who you are and what specific ways you can positively impact the people you’ll be meeting during job search.
So far, you’ve seen the SoloSheet™.  It’s a networking biography template that gets all of your critical information onto one, easy-to-digest page.  It includes data that will help your network help you – something a professional resume does not accomplish.
Today I have another FREE download to share.  Like the SoloSheet (networking biography), this download is my version of something that is not new.  It is a template for a networking business card you can use while career networking.
Now for all of you who already have a networking business card, be patient with this next paragraph.  You are one step ahead.
Now, for the rest of you who are not using a networking business card as part of your job search communication strategy, it’s time to get started. Why? Well, it gives you a very common and socially accepted tool in business. It also helps you feel valuable and shows personal pride. OK, so it makes you feel like you are still in business. Great.
Each networking business card I see feels bland and includes very little information for someone to take-away from your encounter. Certainly nothing actionable regarding your job search objectives.
So I created a new networking business card format that I’d like you to consider. It gets key data about you onto a very portable item.  One that, once properly filled out, will make for a great reminder of how someone in your network can help you.
And I came up with a name for them. Sorry, I can’t help it. I’m a marketing guy.
Instead of a networking business card, I call it FlashCard™.  Why a FlashCard, you ask? Well, simply, it allows people to remember you and, this is crucial, your specific job objectives . . . in a flash.

So, what does this networking business card look like?  I thought you might ask – front and back are below (my example):

 for job, human interest, career networks, mass media, media technology, business card, job objective, networking business, job search, job descriptions, business cards, learning, flashcard, jobs, card, search, objectives
So, on the front of the networking business card is much of the standard info (name, e-mail, phone number) you might expect.
What’s been added is your positioning statement (right off your one-sheet and resume), 4-6 key strengths (to help people line you up with specifics on a job description) and your Linkedin profile (make sure that your LinkedIn profile is complete and represents you well).  Overall, the front of the networking business card template tells people who you are and how they can get in touch with you. I also left some room at the top if you wanted to add a design element.
The back is where the FlashCard becomes highly actionable.  While I do not recommend putting career objectives on a professional resume, it is crucial that your networking biography and business card have them.  These are the two key documents that you will use in networking, right?  How can someone effectively help you if they forget your job search objectives?  Be as specific as you can and you will get good leads in return.  Make sure to include 5-6 target companies.  Not every company you are targeting, but ones that will help people as they see a job flying by in their in-box.
You may notice the last line on the back:
Add me to your Watchlyst™ at www.timsstrategy.com

Not familiar with the Watchlyst?  Well, you can read about it if you’d like.  Basically, it is a tool for sharing job leads. It helps you keep track of the job objectives of those in your network.  Me?  Help other job seekers?  Yes, absolutely. The Watchlyst gets everything on one sheet so you no longer have to shuffle through a pile of resumes to figure out who should receive that new job lead.
Your job is to get your objectives on the Watchlyst of as many people as you can. If successful, you will receive more qualified leads and your network will feel good that they were able to help.  If you are not a Watchlyst user or do not see the value, you can easily take that copy off the template when you design your cards.
Here’s how the template works.  This is a Microsoft Word template file (.dot). Once downloaded, you can create your cards (front and back) pretty quickly.  I did mine by purchasing an Avery product (#8877) called Clean Edge business cards.  You can pick them up at any office superstore.  I like this method because you can print as many as you want.  If you want to change anything on the card, you can do it any time and be back on the street that same night!
Of course, you can get cards printed many ways.
Go to the career downloads page to download this template (and many more) . . . and, good luck out there.


Written by: Tim Tyrell-Smith
Tags: | | | | | | | |
Categories: Career Networking
  • Nancy

    Great idea! I just tweeted this as I am a recent “ULOP” – unexpectedly laid off professional – who is looking for ideas and thoughts to get noticed.
    As a recent ULOP, I dont really know what my objectives are yet but this – and a few former posts which I just read- will be VERY helpful to me.
    Thanks again!
    Nancy
    Visit me at LinkedIn

  • Nancy

    Great idea! I just tweeted this as I am a recent “ULOP” – unexpectedly laid off professional – who is looking for ideas and thoughts to get noticed.
    As a recent ULOP, I dont really know what my objectives are yet but this – and a few former posts which I just read- will be VERY helpful to me.
    Thanks again!
    Nancy
    Visit me at LinkedIn

  • Nancy,
    You may want to use an online resume service like http://www.ResumeBear.com which has real-time tracking to aid in your job search.

  • Nancy,
    You may want to use an online resume service like http://www.ResumeBear.com which has real-time tracking to aid in your job search.

  • Nancy – Thanks for the tweet! Good luck to you!

  • Nancy – Thanks for the tweet! Good luck to you!

  • Staci Glovsky

    Thanks, Tim. Your advice and tools have been incredibly helpful in aiding my job search. I have shared your blog with many other folks in transition, as your information is truly invaluable. Now I just need to execute all of your ideas. 🙂

  • Tim,
    I like the concept as well and would appreciate seeing your completed version.
    Thanks.
    Charles

  • Tim,
    I like the concept as well and would appreciate seeing your completed version.
    Thanks.
    Charles

  • Staci – Great re-connecting with you. I’m glad I could help!

  • Staci – Great re-connecting with you. I’m glad I could help!

  • Staci Glovsky

    Thanks, Tim. Your advice and tools have been incredibly helpful in aiding my job search. I have shared your blog with many other folks in transition, as your information is truly invaluable. Now I just need to execute all of your ideas. 🙂

  • Butch Sweedar

    Very clever idea. It is professional and yet different. Well done!

  • Butch Sweedar

    Very clever idea. It is professional and yet different. Well done!

  • Thanks Butch – I hope it helps!

  • Thanks Butch – I hope it helps!

  • Verne

    Thank you for the tips. I have looking to make a change in organizations to further my career and the tools you have shown will be of great benefit to my search. I would really like to hear your thoughts on promoting transferable skills.

  • Hi Verne – Good question re: promoting transferable skills. Thinking about how to approach this one . . .

  • Hi Verne – Good question re: promoting transferable skills. Thinking about how to approach this one . . .

  • Cynthia Fishel

    Tim, I would really be interested to see a final version example of the Flash card (yours or others you may have). Thanks! Cynthia

  • Hi Cynthia – It’s on the way!

  • Hi Cynthia – It’s on the way!

  • Cynthia Fishel

    Tim, I would really be interested to see a final version example of the Flash card (yours or others you may have). Thanks! Cynthia

  • Mark Tenzer

    Great idea! Can I see an example of your card. Thanks..
    Mark

  • Mark Tenzer

    Great idea! Can I see an example of your card. Thanks..
    Mark

  • Just sent it, Mark. Thanks!

  • Just sent it, Mark. Thanks!

  • Gloria

    Thank you for creating these helpful forms. Please send me an example of your card. I like the idea of making it easier for folks to cross refer and help each other in the process.
    gloria

  • Gloria

    Thank you for creating these helpful forms. Please send me an example of your card. I like the idea of making it easier for folks to cross refer and help each other in the process.
    gloria

  • Jonathan Clark

    Great advice! Can you send a Flashcard to jlclark97@yahoo.com?
    Thanks!
    Jonathan

  • Jonathan Clark

    Great advice! Can you send a Flashcard to jlclark97@yahoo.com?
    Thanks!
    Jonathan

  • You are welcome, Gloria! I hope it helps – your copy is on the way . . .

  • You are welcome, Gloria! I hope it helps – your copy is on the way . . .

  • Katherine

    Hi Tim,
    I just fell into your site last night and was so grateful to discover that I was not the only one who is feeling angry, frustrated, depressed with the difficult job searching nowadays. Your information and forms have given a much-needed boost and I’m going to revamp my resume and strategy and get back out there. Could you please send me the example of your Flashcard?
    Thank you
    Katherine

  • Katherine

    Hi Tim,
    I just fell into your site last night and was so grateful to discover that I was not the only one who is feeling angry, frustrated, depressed with the difficult job searching nowadays. Your information and forms have given a much-needed boost and I’m going to revamp my resume and strategy and get back out there. Could you please send me the example of your Flashcard?
    Thank you
    Katherine

  • Hi Katherine – Yes, there is a nice long list of emotions experienced in job search. We all have been inflicted! Glad to hear that some of the tools have helped you – your sample is on the way!

  • Hi Katherine – Yes, there is a nice long list of emotions experienced in job search. We all have been inflicted! Glad to hear that some of the tools have helped you – your sample is on the way!

  • Melitta W

    Hi Tim,
    These products are brilliant! Would you email me your completed SoloSheet and FlashCard please?
    Many thanks,
    Melitta W.

  • Melitta W

    Hi Tim,
    These products are brilliant! Would you email me your completed SoloSheet and FlashCard please?
    Many thanks,
    Melitta W.

  • Nara Acharya

    Can you please send me too a copy of your SoloSheet and FlashCard?
    Thanks,
    Nara A

  • Nara Acharya

    Can you please send me too a copy of your SoloSheet and FlashCard?
    Thanks,
    Nara A

  • Hi Nara – Your samples are on the way. Thanks for asking!

  • Hi Nara – Your samples are on the way. Thanks for asking!

  • Nigel Beane

    Tim, thanks for the suggestion…I’d been wrestling with Vistaprint for a couple of days so this is a really timely option for me. I’d be interested to see your own version.
    Just setting out off to Staples now!
    Nigel

  • Hey Nigel – I’ll send you my version right now. Good luck!

  • Hey Nigel – I’ll send you my version right now. Good luck!

  • Nigel Beane

    Tim, thanks for the suggestion…I’d been wrestling with Vistaprint for a couple of days so this is a really timely option for me. I’d be interested to see your own version.
    Just setting out off to Staples now!
    Nigel

  • Sarah DiGioia

    The FlashCard – another great idea, Tim. It’s a powerful update on the old business card. Even in our e-everything networking world the business card is still going strong and it’s format has taken some interesting turns (for example, check out MOO.com’s popular smaller format cards). Tim’s suggestions add value to the business card idea by focusing on memorable keywords and steering away from unprofessional attention-grabbing gimicks that might leave the wrong impression.

  • Sarah DiGioia

    The FlashCard – another great idea, Tim. It’s a powerful update on the old business card. Even in our e-everything networking world the business card is still going strong and it’s format has taken some interesting turns (for example, check out MOO.com’s popular smaller format cards). Tim’s suggestions add value to the business card idea by focusing on memorable keywords and steering away from unprofessional attention-grabbing gimicks that might leave the wrong impression.

  • Thanks Sarah! Until someone invents a new, user-friendly e-business card that’s as personal as the one one we have today, my hope was to make it better and more functional. Appreciate your feedback and I will check out moo.com. Thanks for the tip!

  • Thanks Sarah! Until someone invents a new, user-friendly e-business card that’s as personal as the one one we have today, my hope was to make it better and more functional. Appreciate your feedback and I will check out moo.com. Thanks for the tip!

  • Sameer

    Hi Tim,
    Could you send me a copy of your SoloSheet and FlashCard?
    Thanks,
    Sameer

  • Sameer – I just sent them to you. Good luck!

  • Sameer – I just sent them to you. Good luck!

  • Sameer

    Hi Tim,
    Could you send me a copy of your SoloSheet and FlashCard?
    Thanks,
    Sameer

  • I would like to see your example, but also have two questions:
    1-Did it help you & how with your job search?
    2-Did you ever run into a bigger size card (more like conference badge size 4″x3″)?
    Thanks
    Andrew

  • I would like to see your example, but also have two questions:
    1-Did it help you & how with your job search?
    2-Did you ever run into a bigger size card (more like conference badge size 4″x3″)?
    Thanks
    Andrew

  • Andrew – Could not find your e-mail . . . Can you sen me a note so I can reply with the docs? Send to tim(at)spinstrategy.com

  • Andrew – Could not find your e-mail . . . Can you sen me a note so I can reply with the docs? Send to tim(at)spinstrategy.com

  • Andrew – The way it helps is to provide a highly simple tangible way to communicate your key information – especially your specific job search objectives. So much better than a one-sided card containing only your contact info and a fancy design . . . Yes, I have seen larger cards. They stand out but sometimes are not dropped in the rolodex (and, therefore, are not kept) – for those who still use those! I would focus on content more than size or design.

  • Andrew – The way it helps is to provide a highly simple tangible way to communicate your key information – especially your specific job search objectives. So much better than a one-sided card containing only your contact info and a fancy design . . . Yes, I have seen larger cards. They stand out but sometimes are not dropped in the rolodex (and, therefore, are not kept) – for those who still use those! I would focus on content more than size or design.

  • Neal Becker

    Hi Tim,
    Great idea. This sounds similar to a JIST (Job Information Seeking Training)card by JIST Publishing, Inc. Please send me a copy of your FlashCard.
    As an engineer, we typically don’t have much of any marketing experience in our skill set. I really enjoy your e-mail updates. They are very helpful. If you know of any sites/blogs that are specific to branding for engineers, please share them with us. We could really use the help!!
    Thanks again for all your helpful information.
    Best Regards,
    Neal Becker

  • Neal Becker

    Hi Tim,
    Great idea. This sounds similar to a JIST (Job Information Seeking Training)card by JIST Publishing, Inc. Please send me a copy of your FlashCard.
    As an engineer, we typically don’t have much of any marketing experience in our skill set. I really enjoy your e-mail updates. They are very helpful. If you know of any sites/blogs that are specific to branding for engineers, please share them with us. We could really use the help!!
    Thanks again for all your helpful information.
    Best Regards,
    Neal Becker

  • Hi Neal – Just sent you my version of the FlashCard. Haven’t seen the JIST one but I will take a look! Glad to hear the posts are helpful.
    Branding for engineers . . . hmmmm. If you have any specific questions, ask them here or send me an e-mail and I will try to help. Other than that, I will send a note if I think of anything!

  • Hi Neal – Just sent you my version of the FlashCard. Haven’t seen the JIST one but I will take a look! Glad to hear the posts are helpful.
    Branding for engineers . . . hmmmm. If you have any specific questions, ask them here or send me an e-mail and I will try to help. Other than that, I will send a note if I think of anything!

  • Andrea

    Hi Tim,
    Thank you so much for the templates. I was laid off nine months ago and has found the job search process to be very discouraging and depressing. I find your templates and articles to be very helpful, however, and will definitely be implementing your ideas and suggestions. Keep them coming and please send my card. Thanks!

  • Andrea

    Hi Tim,
    Thank you so much for the templates. I was laid off nine months ago and has found the job search process to be very discouraging and depressing. I find your templates and articles to be very helpful, however, and will definitely be implementing your ideas and suggestions. Keep them coming and please send my card. Thanks!

  • Hi Andrea – Thanks for that feedback – glad I can help! I just e-mailed you my version of the FlashCard. Let me know if you need anything else!

  • Hi Andrea – Thanks for that feedback – glad I can help! I just e-mailed you my version of the FlashCard. Let me know if you need anything else!

  • Christina

    Can I see your Flashcard?
    I am a professional with a diverse background, and am considering a number of different career directions. Would I need a different Flashcard for each potential career, or list all of them on one card?
    Christina_Lee2005@yahoo.com

  • Christina

    Can I see your Flashcard?
    I am a professional with a diverse background, and am considering a number of different career directions. Would I need a different Flashcard for each potential career, or list all of them on one card?
    Christina_Lee2005@yahoo.com

  • Karen

    Hi Tim,
    Could you send me a copy of your SoloSheet and FlashCard?

    Thanks,
    Karen

  • Karen

    Hi Tim,
    Could you send me a copy of your SoloSheet and FlashCard?

    Thanks,
    Karen

  • Tim

    Hi Karen – Just sent that to you! Good luck!

  • Tim

    Hi Karen – Just sent that to you! Good luck!

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  • Chris Stahl

    Hi Tim,

    Found your sites recently and enjoying I Can See Clearly Now from Quixoting… I feel like I’m in a “slightly resigned to the unfavorable job market” funk, and lookig forward to employing some of your tools to get rolling again. May I see your FlashCard? Also, did you come up with anything engineering related for Neal back in December/January?

    Thanks!

  • Chris Stahl

    Hi Tim,

    Found your sites recently and enjoying I Can See Clearly Now from Quixoting… I feel like I’m in a “slightly resigned to the unfavorable job market” funk, and lookig forward to employing some of your tools to get rolling again. May I see your FlashCard? Also, did you come up with anything engineering related for Neal back in December/January?

    Thanks!

  • Thanks Chris – your copy of my FlashCard is on the way . . . hope the tools help you get re-started!

  • Thanks Chris – your copy of my FlashCard is on the way . . . hope the tools help you get re-started!

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